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Website Copy
Company
Red Hat
Audience
Potential Candidates
I conceptualized, drafted, and edited copy for key candidate-facing pages on the Red Hat Jobs website
I used storytelling to build a narrative around Red Hat's employer value proposition, weaving the story of who Red Hat is and what makes the company's culture so unique throughout the user experience
I wrote persuasive, engaging call-to-action (CTAs) to to encourage users to explore different areas of the site.
I collaborated closely with our lead designer and corporate brand team to integrate design elements with compelling copy to convert passive candidates into successful hires.
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