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About Me

I’m Emily, a seasoned strategic communicator and brand marketer based in Raleigh, NC. Over the past 10 years I've helped businesses use their unique voice and value to boost lead generation and conversion rates, attract and engage target audiences, and build loyal customer and employee communities.

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Away from the keyboard you can find me hiking, reading, traveling, at a barre class, making the perfect charcuterie board, or volunteering as a mentor.

My Expertise

Brand Strategy

Content Strategy

Campaign Management

Copywriting 

Recruitment Marketing

Strategic Communications

Email Marketing

Community Engagement

Customer & Employee Retention

Project Management

Created content for brand campaigns that secured 1,000+ annual hires

Grew Instagram followers by 60%

Launched a CEO’s first book to Amazon Bestseller status

Boosted website

page views by 40%

Featured Work

iphone
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Brand Messaging

I create targeted content that establishes your brand identity, builds awareness, and helps you connect to your target audience

Web Design
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Website Copy

I craft engaging copy that tells your company's unique brand story and converts potential customers into loyal ones

Image by Savannah Wakefield
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Copywriting Samples

I create compelling messaging that keeps both customers and employees engaged

Creative Projects

Key projects I've led 

Intranet UI Redesign

Brand Messaging Index

Digital Yearbook

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