Emily Ruda

Coordinate and support omni-channel marketing plans to meet sub-segment sales and revenue targets in alignment with corporate goals.

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• Build and execute quarterly campaign strategies to generate demand for tax and accounting products and services while meeting qualified lead and revenue targets

• Own the coordination of integrated channel programs and tactics including paid digital, paid social, nurture, email, events, etc.

• Project manage all campaign deliverables, ensuring on-time execution to support monthly and quarterly goals

• Support the planning and execution of marketing events, webinars, and conferences in collaboration with cross-functional teams

• Track and analyze key performance indicators (KPIs), activate on provided budgets, and help forecast and track spend to achieve high ROI

Cultivated a dynamic and inclusive space for members while ensuring operational excellence and achieving sales targets.

• Drove engagement and conversions through strategic email marketing campaigns in Hubspot, monitoring key metrics while guiding leads through the customer journey

• Collaborated with leadership to achieve sales targets by recommending lead generation and go-to-market strategies

• Utilized customer data to identify potential churn risks and implemented strategies to drive retention and renewal rates, improving NPS scores

​Managed deliverables, guarantee contract compliance, and drive operational excellence for events with 150+ attendees.

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• Managed 8+ events per month, enhancing brand visibility and customer engagement

• Central liason for business owners, staff, and PR/media representatives, ensuring seamless event operations

• Drove community engagement through event-based marketing, focusing on customer acquisition and retention

​Revitalized employer brand strategy, enhancing appeal to candidates and positioning company as a top choice for elite talent.

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• Owned employer brand content strategy, increasing Glassdoor rating from 3.8 to 4.4 and profile views by 40% 

• Managed a social media intern, providing guidance and mentorship to improve their skills and content impact leading to a 183% increase in Instagram followers

• Boosted CEO's Glassdoor approval rating to 88% and positioned them as a thought leader in the industry by implementing an effective social media strategy

• Led a campaign that launched CEO's first book to Amazon Bestseller status

• Owned the communications planning and change management process for global programs that impact the way employees do their work

Built global communication and change management strategies that boosted employee engagement and alignment with corporate vision.​

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• ​Developed communications strategies to introduce 5+ new programs, tools, and business processes per quarter for a portfolio of 8+ cross-functional stakeholders

• Directed a major UI (user interface) redesign project for Anaplan's intranet, enhancing the user experience and aligning to the company’s updated brand identity

• Consulted with partners across the business to build and optimize intranet landing pages, conducted regular content audits, and used site analytics to make data-driven decisions

• Managed Anaplan’s Corporate Social Responsibility (CSR) program and organized fundraising campaigns for notable nonprofits like JDRF, successfully raising $33,000

• Increased employee engagement and loyalty by building narratives about Anaplan's culture and values

• Created compelling content for blog posts, employee spotlights, culture campaigns, and peer recognition programs

​Key contributor to Red Hat’s solid hiring pipeline, securing 1,000+ annual hires through brand campaigns on LinkedIn.

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• Drove a 60% increase in Instagram followers via targeted social media campaigns and recruitment promotions while owning content strategy for “Life at Red Hat” channels

• Utilized Sprout Social for in-depth analysis of social media campaign performance, optimizing engagement strategies

• Created content for targeted recruitment ads with an average of 240,000 impressions and 1,300 clicks

• Provided on-site support and social media coverage at large-scale events like Grace Hopper Celebration

Collaborated on integrating design, videography, and brand messaging at an in-house agency focused on attracting top talent and driving adoption of new programs and tools.

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• ​Crafted brand copy for recruitment content across multiple platforms: social media, digital advertisements, printed materials, and branded merchandise

• Enhanced web copy for Red Hat careers site, elevating employer brand presence and positioning the company as a top choice for elite talent

• Curated content and built campaigns around workplace awards (e.g. Fortune 100 Best Companies to Work For) and company-sponsored awards (e.g. Women in Open Source Award)

• Built a strong pipeline of global candidates in CRM system through email marketing campaigns 

Streamlined global hiring and coordinated publishing for open roles across 80+ offices in 35 countries

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• Verified and edited job descriptions, ensuring accurate details across CRM and external career site

• Optimized Red Hat's global job posting workflow, achieving a consistent 3-day SLA