Brand Messaging Index
Company
Red Hat
Category
Audience
Creative Projects
Potential Candidates + Current Employees
Project Goal
Help recruiters and other employees talk authentically about what it's like to work at Red Hat
Project Plan
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Identified, vetted, and interviewed 10+ global stakeholders in Consulting, Engineering, Sales, and Solutions Architects about their day-to-day responsibilities and experiences at Red Hat
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Contacted 10+ additional stakeholders to request quotes about career opportunities at Red Hat
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Created targeted messaging guides for each key job role
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Built a dedicated intranet site for employees to access messaging resources
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Created communications campaign to launch the site to employees
Results
Enabled recruiters to highlight Red Hat's key differentiators in the job market and position the company as an employer of choice for potential candidates
